ScrumStartup is a technique to manage startups. It uses most of the concepts from LeanStartup but uses Scrum as a general execution framework to manage the entire entrepreneurial empirical process.
As such it wraps a market release with a Type C overlapping Scrum that includes:
- Strategy (Blue Ocean/Red Ocean, Porter’s (cost, focus, differentiation, 5 force analysis),
- Marketing (Market Analysis, focus groups, interviews, market tests and feedback, Kano model, etc.),
- Development (Design Thinking, Scrum, XP practices, etc.), and
- Market Testing (MVP, split-tests, measured customer feedback, etc.) as if they were phases of a project.
The result is that ScrumStartup provides a very efficient learning cycle for startups – or any other entrepreneurship endeavor.
Learn faster with ScrumStartup and either arrive at the unmatched opportunities of the Blue Ocean you always dreamed faster... or beat your competitors decisevely in a Red Ocean.